Telefónica has received its first Centennial gift from the LEGO Group. Its emblematic headquarters at Gran Vía 28, built to scale 1:50 and reproduced in detail, will now be on display at the company’s headquarters, Distrito Telefónica.
It is one of the largest LEGO® Group constructions in the world and the tallest replica in Spain, and makes Telefónica the first company to have a reproduction of its iconic founding headquarters on a small scale, made by a LEGO Group certified professional.
Specifically, 264,820 LEGO® Group elements were needed to build this unique replica entirely by hand, requiring almost 400 hours of work. The finished building measures 2 x 2 x 2.70 metres and weighs 382 kilograms.
Telefónica, S.A. is a Spanish multinational telecommunications company headquartered in Madrid, Spain. It is one of the largest telephone operators and mobile network providers in the world. It provides fixed and mobile telephony, broadband, and subscription television, operating in Europe and the Americas.
The LEGO Group (formally LEGO A/S) is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
The company was founded on 10 August 1932, by Ole Kirk Christiansen. The name Lego is derived from the Danish phrase leg godt, meaning “play well”. In the first half of 2015, The LEGO Group became the world’s largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.
