Vintage motorcycles. British AMC Bol d’Or 175 cc (1923).

Moto Bassella museum, CataloniaPyreneesSpain

Associated Motor Cycles (AMC) was a British motorcycle manufacturer founded by the Collier brothers as a parent company for the Matchless and AJS motorcycle companies. It later absorbed Francis-Barnett, James, and Norton before incorporation into Norton-Villiers. Henry Herbert Collier founded Matchless as a cycle company in 1878. His sons Henry (Harry) and Charles (Charlie) joined him and the name was changed to H. Collier & Sons.

AJS had been bought by Matchless’s owners, the Colliers, in 1931 and Sunbeam was added in 1937 from Imperial Chemical Industries. The name of the Matchless Motor Cycles company was changed to “Amalgamated Motor Cycles Ltd” in 1937 and “Associated Motor Cycles (AMC)” in 1938.

AMC was not a manufacturer in its own right, but rather the parent company of a group of motorcycle manufacturers which included Matchless, AJS, Norton, James, Francis-Barnett, Sunbeam and others.

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