Villajoyosa and its chocolate factory

Villajoyosa (La Vila Joiosa) is a coastal town and municipality in the Province of Alicante, Valencian Community, Spain, on the Mediterranean Sea. The town is known to the locals simply as La Vila.

It is the historic and administrative capital of the comarca of Marina Baixa and is located 32 km from the city of Alicante. La Vila Joiosa literally means Joyful Town. It has over three kilometers of beaches, including La Platja Centre (Central Beach), close to the city centre. The river Amadorio runs through La Vila.

It’s a popular part of the Costa Blanca of the Mediterranean resorts of Spain.

The city is famous for its chocolate industry and tourism.

Tourism and main attractions

Historical-artistic complex of La Villa. There is the old town, the Renaissance walls and the Gothic-style Fortress Church of the Assumption, all of them declared assets of cultural interest (B.I.C.).

Torre del Aguiló, built in the 16th century, was part of the coastal surveillance system against piracy.

Torre Dalt. Its name means ‘upper tower’. Belong to the Field Towers, structures annexed to Farmhouses. Their function was to transmit alarm signals towards the interior, from the towers along the coast. The Torre de Dalt or de la Era de Soler has been declared as being of Cultural Interest.

Torre del Charco. Watchtower, with a circular plan (16th century). It is currently on private property.

Torre La Torreta. Torre de huerta already mentioned in documents from the early 15th century. It dominates the entire orchard of Villajoyosa.

Simeon Tower. It is a watchtower that was part of the system for preventing pirate attacks.

Villa Giacomina. Rural villa built in 1920 in the area of ​​La Malladeta, in a historicist style.

Chalet de Centella Urban residence with an eclectic style, the work of the architect Juan Vidal Ramos (1930).

Torre de San José (officially: Torre de Hércules). Roman funerary monument from the 2nd century.

Sanctuary of the Malladeta. Iberian and Roman sanctuary (4th century BC-1st century AD).

Monumental Public Baths of Allon.


Vilamuseu, the Municipal Museum of Villajoyosa, is located on the site of the old Álvaro Esquerdo Public School, an eclectic-style building of which the façade has been preserved. Previously it was in the House of Culture of Villajoyosa, on Barranquet Street. The initial collection consisted mainly of archaeological, ethnographic, paleontological and mineral objects, most of which came from Villajoyosa.

The Museo del Chocolate Valor is a thematic museum about chocolate and its manufacturing processes. It is located in the surroundings of Villajoyosa. The museum is located next to the premises of the Valor chocolate factory and provides for a visit it. The museum has several rooms that show how the chocolate factory has developed in the region from its founding in 1882 to the present day. In 2006 the factory celebrated its 125th anniversary.

La Barbera dels Aragonés House Museum in Villajoyosa belonged to the Aragonese family, landowners who held important political and military positions from the late Middle Ages to XIX. According to the weapons books, the Templar knight Juan Aragonés arrived there in XIII. The family coat of arms is the Temple cross, which can be found on different objects in the house. When the family died in 1992, the Barbera (as it is popularly known) became municipal property.


Playa Paraíso, El Bol Nou, La Caleta, Playa Centro, Racó del Conill, Playa del Torres, Playa Estudiantes, Playa del Varadero, Playa del Tío Roig, Playa del Esparelló, Playa del Charco, Puntes del Moro.


The most typical dishes are: rice with baked beans, paella, octopus dishes, dishes with spinach and anchovies, and Scalded Coca.

The city also hosts a gastronomic competition that reveals local culinary traditions.

There is one Michelin list restaurant in the city:

Emperador, Partida Montíboli, 40 – 55 EUR • International, Mediterranean Cuisine.


Local market Villajoyosa is located in the centre of this colorful town, Avenida Carlos Llorca i Baus. Working hours: every Thursday from 8.00 AM – 3.00 PM.

Transport and how to get?

From Alicante, this town is accessed by the AP-7 or the N-332. From Valencia it is also accessed by the AP-7 or the N-332 from the north.

The Alicante – Denia tram line has five stops in Villajoyosa: Paradís, La Vila Joiosa, Creueta, Costera Pastor and Hospital Vila.

The city also has three local lines.

Nearest airport is Alicante Elche Miguel Hernández International Airport.

From Madrid 4 hr 37 min (471 km) via A-31 and AP-36

Main information

Area: 38 sq. km (municipality)

Coordinates: 38°30′19″N 0°13′58″W

Population: 35 200 (municipality)

Languages: Spanish, Catalan

Currency: Euro

Visa: Schengen

Time: Central European UTC +1

See here best sea and ocean resorts of France and Spain (223 objects)

Read more: The cities of the Pyrenees and around with Andrew Morato ...