On 16th March a new museum of arts by Baroness Thyssen opens in Andorra, Escaldes. All-Andorra.com is talking to the Art Director of the museum, Guillermo Cervera about the first exhibition’s content and his vision of the modern art market today:
Interview: Jacqueline Terno
Which artists’ work will be presented in the museum’s first exhibition? From which periods of creativity will they be?
In total, the collection will contain 26 paintings. The exhibition opens with paintings by French Impressionist Claude Monet, Paul Gauguin, Paul Signac, Henry le Sidaner; as well as by American Impressionists John Henry Twachtman, Theodore Robinson and Maurice Prendergast.
The exhibition continues with a fine selection of paintings by Catalan modernists – Hermenegildo Anglada Camarasa, Ramon Casas, Eliseu Meifrèn and Joaquin Mir Trinxet.
Other paintings include: works of art by the expressionists Karl Schmidt-Rottluff and Max Pechstein. Walt Kuhn presents an American realism piece, the Russian artist Varvara Stepanova presents some work from the cubism era, Henri Matisse some fauvism concepts, and Joaquín Torres García will include an abstract constructivism.
US photo realism is presented by Charles Bell, Richard Estes and Lowell Blair Nesbitt.
What are the policies regarding the content of the first exhibition? Why did you choose these artists and these art trends?
The exhibition’s title – “Escenaris: de Monet à Estes; de Trouville à Nova York” (“Scenarios: from Monet to Estes; from Trouville to New York”) is a metaphor: there is a connection between all of these paintings. Chronology shows that all these artists were in search of something new, the selected paintings contain something new in the creation of each of them. It is the search, psychological and social, which is reflected in all the paintings exhibited.
I thought to start with a long term first exhibition. The duration of this exhibition will be 10 months (from 16th March 2017 to 14th January 2018). It was prepared in such a way as to interest the maximum number of tourists coming to Andorra. The tourists who come in the winter are different from those who come here in the summer.
How long did it take to agree on the issues and conditions necessary for the successful opening of the exhibition?
We have been working for about 2 years on the creation of this exhibition. But on a technical level it has been only one year. The work was very intensive, we worked 7 days a week, to get where we are today.
Whose idea was it to open a museum in the old building of the hotel Valira?
We’ve been looking for a building in the centre of Andorra’s tourist district for a long time. It was difficult to find the right place where we could make a museum of such high quality. I do not remember exactly who suggested the first floor of the Hotel Valira, but this idea seemed very promising. The building is well located, it has an interesting and beautiful history, which is also important for the aura of the museum.
Who is the owner of the building?
It is a private property, the building belongs to the Andorran Ribas family.
Who is responsible for the technical issues, such as security?
I am, as director of the museum, responsible for all these types of issues, including security signaling, maintaining the desired temperature in the building, the ventilation air system, and for constant cooperation with the police and fire department. But we are certainly working closely with the Andorran government on all these issues directly as well.
Why did you decide to open a museum in Andorra?
The idea came a long time ago. I’ve been living in Andorra for several years. My father – the brother of Baroness Carmen Thyssen – and the baroness herself, live here. And we found the idea to open a museum here very attractive.
Which artists will have their work presented in the next exhibition?
This exhibition, as I mentioned, will close in mid-January next year. We need 1 month to change the whole exhibition. I have already started thinking about the second exhibition, as well as the third one. But it is too early to talk about the details as I am still in search of ideas. The second exhibition will be shorter and will last until the end of 2018.
How many works of art are in Baroness Thyssen’s collection?
In total there are about 1,300 works which include some sculptures, but the majority are paintings.
What is the estimated value of the collection?
I can’t say exactly. We are talking about billions of euros.
What are the most expensive paintings in the collection?
I can name one of the paintings, which is a gem that will be shown in the exhibition. This is the painting “Mata Mua” by Paul Gauguin. It belongs to his Polynesian period. According to international experts, this painting is probably the most expensive in the world today, about 400 mln US dollars.
How many museums exhibit paintings from the Baroness’ collection?
A museum in Madrid exhibits about 430 paintings. There is also a museum in Malaga, in the building of an old palace which presents around 350 paintings by Spanish artists. There is also an exhibition hall in Girona. There are also many paintings in private collections around the world, but we keep the rights to exhibit them.
Alongside these, about 800-900 works of art from Baron Thyssen’s collection are owned by the Government of Spain.
All of these exhibitions are an excellent opportunity to promote art at an international level.
How much will a ticket cost?
9 euros. The price includes an audio guide available in 6 languages: English, Catalan, Spanish, French, Russian and German.
In your opinion, how many visitors do you think will visit the museum during the first year of the exhibition?
I think at least 60,000. We are opening a museum – it is a fact. But we need to be patient because this fact needs to be promoted at an international level. The opening of this museum is a great complement, an additional offer, to the so-called travel package for many tourists who come to Andorra.
Can anyone buy the works of art in your museum?
No. My aunt is a good collector. She buys, but doesn’t sell. The museum in Andorra is not a private gallery. This is what we call a national heritage collection, like the Prado Museum or the Hermitage, but much smaller.
Art trading is not our family’s interest. We are interested in the organization of exhibitions. Our goal is not to trade in the art market, but to promote art worldwide.
The Andorran Government adopted amendments to the Customs Code in order to exempt the payment of tax duties on art works imported into the territory of the Principality in order to organize public exhibitions. Was this decision lobbied by you?
No, it was the Andorran Government’s idea. It was done in order to promote the arts at a state level, to ensure the free movement of works of art to educate. It is an absolutely brilliant idea in my opinion.
What are the main trends in the contemporary art market? Which artists are the most expensive today?
Avant-garde is very popular today. Frankly, it is difficult for me to understand, but it’s the reality.
Impressionists still have a very strong position and are very expensive in the market. Lately a piece by Claude Monet was sold at Sotheby’s for 85 million dollars. As for the paintings of the Impressionists on the market right now there are little offers, there is no movement. All paintings are purchased and are in private collections or national collections. Prices will not fall. Perhaps, on the contrary, they will grow.
Contemporary art is also trendy today. On the other hand, artists from the XVII-XVIII century are not so fashionable. But the situation in the art market is cyclical. In 10-15 years, the situation may change.
All 26 paintings of the exhibition:
1. Claude Monet – “The Hut in Trouville”
2. Paul Signac – Port-en-Bessin, The Beach
3. Paul Gauguin – An Orchard under the Church of Bihorel
4. Alfred Sisley – A Forest Clearing
5. Henry le Sidaner -The Hut on the Forest Edge, Étaples
6. Theodore Robinson – Capri
7. John Henry Twachtman – Boats moored on a Pond
8. Maurice Prendergast – Beach at St. Malo
9. Jaquim Mir Trinxet – The abyss
10. Ramón Casas i Carbó – Interior in the Open Air
11. Eliseu Meifren i Roig – Port Barcelona
12. Hermen Anglada i Camarasa – The white peacock
13. Joan Cardona i Lladós – Young Parisian
14. Karl Schmidt-Rottluff – Sea Snails
15. Max Pechstein – House on the Kuhrische Nehrung
16. Walt Kuhn – Bathers on a Beach
17. Varvara Stepanova – Billiard Players
18. Henri Matisse – Conversation Under the Olive Trees
19. Ernst Ludwig Kirchner – The Loam Pit
20. Max Beckmann – Leave-Taking
21. Guy Pene du Bois – 42nd St.
22. Joaquin Torres Garcia – Urban Landscape
23. Ramón Barnadas – Catalunya square
24. Charles Bell – Thunder Smash
25. Lowell Nesbitt – Two bridges, New York
26. Richard Estes – Nedick’s