The Apple Macintosh (Macintosh 128K) is the original Apple Macintosh personal computer. It played a pivotal role in establishing desktop publishing as a general office function. The motherboard, a 9 in (23 cm) CRT monitor, and a floppy drive were housed in a beige case with integrated carrying handle; it came with a keyboard and single-button mouse. It sold for US$2,495 (equivalent to $7,000 in 2022).

The Macintosh was introduced by a television commercial entitled “1984” shown during Super Bowl XVIII on January 22, 1984 and directed by Ridley Scott. Sales of the Macintosh were strong from its initial release on January 24, 1984, and reached 70,000 units on May 3, 1984. Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer’s model number was M0001. In 1978 Apple began to organize the Apple Lisa project, aiming to build a next-generation machine similar to an advanced Apple II or the yet-to-be-introduced IBM PC.

Manufacturer: Apple Computer, Inc.

Years of production: 1984—1985

Price: $2,495 (equivalent to $7,000 in 2018)

Operating system: System Software 1.0

CPU: Motorola 68000 @ 7.8336 MHz

Memory: 128 KB RAM

Weight: 7.5 kg

Apple museum (Moscow, Russia)

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